Marketing &
Audience Engagement.
It’s important for a high school publication to keep its audience in mind — after all, that’s who we’re putting in all this hard work for. We pay close attention to who are audience is, and our content is subsequently catered to keep everyone engaged. We also value how we appear externally to our communities — our reputation as an ethical, responsible student-led publication means a lot to us.
Viewership, Circulation & Press Run
Four thousand copies of The ReMarker are printed each production cycle. Many stay on campus, but some travel across the country. Here’s where our papers go:
903 students — a copy of the newspaper is provided for every student.
170+ faculty, staff — a copy of the newspaper is provided for each faculty or staff member.
2,600+ alumni — with the Development Office’s assistance, we mail copies to select alumni across the globe.
60+ exchange newspapers — a copy of the newspaper is traded with select schools as part of our relationship.
52 trustees — each member of the Board of Trustees is provided with a copy of the newspaper.
100 reserves — we save 100 papers each cycle for our archives.
A cohesive brand — The ReMarker
Our key design element this year utilizes circles and curves. Take a look at the first three pages of this paper and see how our design theme translates throughout each page — to the folios, to the headshots, to pull quotes, etc.
National Editors’ Panel — St. Louis
I was one of six high school editors nationwide selected to speak on a panel during the JEA/NSPA National High School Journalism Convention. I shared the ins and outs of The ReMarker to an audience of 60, offered advice to younger journalists and visited with advisers from other schools. This was a great learning experience for me overall and an excellent opportunity to build an image for The ReMarker. Pictured right is an image of the panelists after the event (I’m second from left.)
